A Cow as White as Milk

We were called on by the AT&T Performing Arts Center to wrap one of the 49 iconic steer sculptures in Pioneer Plaza (the largest bronze monument of its kind in the world) for a contest in partnership with WFAA to promote a new theater production coming to town - the "Into the BigD Sweepstakes". The Arts Center planted four "Into the Woods" photo locations throughout Dallas that comprise the spell at the center of the musical - the cow as white as milk, the cape as red as blood, the hair as yellow as corn, and the slipper as pure as gold. So, using Avery Dennison SWF Gloss White, we temporarily transformed the bronze steer into a "cow as white as milk" for the promotion.

We also wrapped The Traveling Man for the "slipper as pure as gold"!